When you’re in the market for market insight

The Media Salad team has strong roots in award-winning business news reporting, so we are especially big fans of people who can deliver sharp market analysis and clear, compelling explanations of complex financial concepts. (more…)

First Posted on: When you’re in the market for market insight

3 ways your company can improve internal communication

I see these issues crop up in companies all the time because they approach internal communication as an afterthought instead of as a powerful tool that could help them win even more business:

– Projects affecting employees are planned but not communicated in ways that give workers time to raise questions or share insights that could improve the project’s outcome, to prepare for how the project could affect their work, or to help the company avoid service disruptions that could result in lost business.

– Business opportunities are lost because the guy working in sales doesn’t know that the woman working in IT support is an expert who could support his sales pitch with data clearly showing how their company’s services are superior in the marketplace.

– Professional development stagnates — especially in large corporations, where people see themselves filling only specific and narrow roles. They could help their company reach its business goals if they understood their work within the much larger contexts that also inspired and encouraged them to develop new skills and work more collaboratively across service units and divisions.

– Attracting top talent is tough — especially in mission-critical roles of business leadership. Smart internal communication encourages, and even incentivizes, employees to share job openings with their professional networks. It also helps employees identify the skills they need to seize new professional opportunities within the organization.

Why and how to improve your company’s internal communication

The why is easy: Strong corporate internal communication will help every company make money, save money and attract and retain talent. Sure, it accomplishes much more — but those are the big four areas of focus for the Media Salad team when we step in to shore up our clients’ internal communications. We never lose sight of this — and you shouldn’t either: Effective internal corporate communication is the delivery of business information that helps every employee do their job well — and in ways that help the larger organization reach its business goals.

How to improve your company’s internal communication is practically limitless — but here are three ideas to get you started (I’ll share more, rest assured!):

– Stop sending emails to specific individuals and internal groups, and build a closed network — an Intranet, if you will — instead. When employees log into your company’s network, this internal site’s home page should be the first one they see. Its design and content should focus almost solely on connecting them to the information and tools they need to do their jobs well — and with our four big foci in mind: making money, saving money and attracting and retaining talent. An internal communication site of this nature will help everyone in your organization — including and especially those working in the field on mobile devices — see bigger pictures, spot new business opportunities and organize themselves more thoughtfully to avoid problems that could affect the company’s bottom line.

– Hire the right person to manage the organization’s internal communications. Everyone communicates — but not everyone communicates effectively. So, it’s important to entrust the development and execution of internal communications with a skilled communicator — who, very often, is not the executive standing at the helm of the organization. He or she needs to remain focused on the overall health of the organization and simply doesn’t have the time (or even necessarily the skillset) to oversee development and management of editorial processes for the regular collection and distribution of information. Not sure what skills are required for this job? Not sure if your organization can afford this kind of communication support? Please contact Media Salad. We are happy to help you assess your situation and provide some ideas.

– Conduct an inventory of the information you have — and the information employees say they need to work effectively. Communication is often more than a two-way street. Take the time to ask employees what they’re looking for most frequently to help them do their jobs. Are they struggling to find forms required to make internal service requests? Do they have the latest information they need to support an upcoming and very important sales presentation? Do they have instructions about how to install a software upgrade on their laptop or reset their network password? Can they easily find templates — think PowerPoint slides, web pages and letterhead — that help them significantly speed their own business communications? What about your companies policies, standards, procedures and guidelines?

For nearly 10 years, the Media Salad team has provided internal communications support for organizations ranging from Fortune 100s to startups. It’s amazing how much they have in common when it comes to the need for smart “internal comms.” Please contact us because I’m confident Media Salad could help your organization, too.

Original Post here: 3 ways your company can improve internal communication

What is content marketing?

This is a question we get a lot — especially from small and midsize businesses savvy enough to know that if they’re going to take their operation to the next level with increased sales driven in part by a lead-generating network of contacts, they have to use content marketing to scale their outreach.

One of the most effective and affordable ways for any organization to be in more places at once with the right information delivered across a wide range of digital platforms to the right people at the right time? Yup, that would be content marketing.

Sure, the purposes of content marketing include being helpful, educating, informing — and even being entertaining. But there’s another big reason content marketing is so important: It encourages people to get to know you through the exchange of information that, lo and behold, you’ll find useful, too. For example, you might produce a practical guide and offer it for free download from your website to visitors who give you their email address and agree to subscribe to your email newsletter. Or you might produce sophisticated infographics about an important topic within your industry; brand them with your company’s name, logo and contact information; and invite people in your social media networks to contact you if they would like to use the graphics in their business presentations.

Content marketing isn’t just copywriting

It’s important not to confuse content marketing with copywriting — or “blogging” as people often mistakenly think of it. Sure, Media Salad can blog with the best of them, but our blogging is just one piece of the development and execution of thoughtful content marketing strategies that win our clients business. While copywriting typically is focused on driving sales through an immediate response to a call to action, content marketing is a multi-purpose effort to build and maintain business relationships. It:

  • educates potential and current customers about your product or service
  • positions a product or service
  • disseminates information of general interest, relevant to your area of ​​activity to help you and/or organization develop recognized authority within your industry
  • fosters relationships with your customers by empowering them to master your product or service and share their knowledge with others.

How content marketing can be useful for your business

Your business produces and sells something, a service and/or product. The fastest way for people to find out about you would be to advertise. However, advertising is not necessarily the most cost-effective method to get your name out there. There are also these things to consider:

  • What if the product is too new?
  • What if you are not the only one that offers that product?
  • What if your product requires special skills to use?
  • What if your product is more expensive, or even the most expensive, in its category?

Well, content marketing is (often) the answer to all these questions. We hope you’ll review all of our services and contact us to discuss how you think we might be helpful to you.

First Seen here: What is content marketing?